Agency: Refinery29
Project: 29Rooms “Powered by People” 2016
Clients: Ulta Beauty, Fossil, DOTS, Marchon Eyewear
Role: Sr. Experiential Production Manager, Collaborator on Strategy & Ideation, Talent Booking & Liaison, Vendor Management, Budget & Finance
29Rooms is more than an event. It’s a fully immersive, visually driven experience built for social sharing.
The mission of 29Rooms is to create a beautifully interactive, artistic and highly sharable playground pulling inspiration from style, beauty, wellness, film, culture, editorial narratives and brand moments to inspire visitor participation and consumer content creation.
Timed to New York Fashion Week, the experience took place in a 70,000 square foot warehouse in Bushwick and opened with an exclusive VIP party on September 8th and then was open to the public from September 9th to the 11th. The event dominated & disrupted social channels and the press, featuring exclusive performances, art exhibitions, interactive installations, virtual reality, film, food, and more!