Agency: Refinery29
Client: ZICO Coconut Water
June 2015
Role: Sr. Experiential Production Manager, Collaborator on Art Direction & Strategy, Vendor Management, Talent Liaison, Budget & Finance
To further the “Crack Life Open” messaging, Refinery29 and ZICO created an exclusive pop up garden lounge —hidden in plain sight behind a secret door disguised as a ZICO vending machine. NYC tastemakers were delighted and surprised as they thought they were receiving a free bottle of coconut water, but instead were invited to step behind the vending machine for the exclusive opening reception on Friday, June 19th.
Music by DJs Brendan Fallis and CHAPMAN set the tone along with classical compositions by a string quartet and ballet dancers. Guests enjoyed custom ZICO cocktails, a ZICO Cloud Bar, and plenty of insta-worthy moments throughout the beautiful lush interior space.
Art Director: Natalia Grosner | Fabrication: 11th Street Workshop & Brenna Freestone