Agency: RPM Group
Client: BEATS Music
July 2014
Role: Producer, Event Stylist, Talent Liaison, Branding, Promotions
Beats Music is recognized for its highly curated premium experience. To build on this brand equity, Beats Music launched 'The Curators Club', an experience bringing together influential curators across pop culture disciplines. The inaguration of the Curators Club was held onboard the Arianna, one of the world's largest luxury megayachts. The takeover of the Arianna featured strategic branding, which integrated the Beats Music gradient as the color scheme throughout the space, ambient lighting and fresh florals to bring the space to life. Featuring a customized menu of passed hors d'oeuvres by Peter Callahan catering, engaging activations, and a curated DJ set by rapper & producer, Q-Tip, the event boasted a guest list of high profile music and marketing industry executives, recording artists, and actors.