Agency: COMPLEX | Client: Coors Light AXIS | NYC| New Orleans | August 2014
Role: Creative Director, Event Designer, Producer, Vendor & Talent Liaison, Branding, Promotions, Budgeting & Finance

The Coors Light AXIS Summer Concert Series was a two city tour with recording artists Big Sean & Curren$y. In addition to a custom video series and custom music track collaborations, the two took the stage in the heart of New Orleans and in a warehouse in Brooklyn. The experience allowed guests to not only enjoy performances from the pair, but also multiple engaging activations which included product samplings of new Summer Brew flavors, a GIF photo booth, love social media streams, Instagram prints, snow blasts, ice sculpture bars, an AXIS branded light installation, and a branded custom t-shirt bar.  Each market produced incredible turnouts and guest appearances from notable musicians and celebrities in music, sports, and entertainment.