Agency: COMPLEX | Client: Coors Light AXIS | NYC| New Orleans | August 2014
Role: Creative Director, Event Designer, Producer, Vendor & Talent Liaison, Branding, Promotions, Budgeting & FinanceThe Coors Light AXIS Summer Concert Series was a two city tour with recording artists Big Sean & Curren$y. On Friday, August 22, 2014, Big Sean & Curren$y shut Brooklyn down with stellar performances and surprise guests! In the finale show of the Coors Light AXIS Summer Series, the event transformed the 1896 venue into a premium concert experience for fans and inflencers alike. Guests enjoyed performances by the pair set against the industrial Bushwick art district in Brooklyn, NY. 915 consumers were in attendance to enjoy the on-site activations and surprise performances by Jadakiss and Styles P. Snow machines and CO2 Blasts kept the packed crowd cool as the main performances generated the maximum crowd.