Attendees posed for the 360-degree camera at our PHHHOTO Gif Booth where they created their own shareable GIFs branded with the Coors Light AXIS logo and #CLAXIS hashtag. A projection above the activation featured the photos taken throughout the night, creating excitement and attracting crowds. The activation generated over 1,400 GIFs posted to attendees' social media accounts. (PHHHOTO)

A custom "X" was created, inspired by the AXIS logo. Self-standing, the aluminum framed plexiglass "X" glowed in the AXIS color way. It was positioned between both PHHHOTO kiosks, drawing guests to the area to engage with the activation.

A T-Shirt & Sock Bar was positioned within the venue, offering attendees a variety of custom branded designs as takeaways. The activation garnered so much engagement, that the lines were over an hour long. 

Promotional models were stationed throughout the venue outfitted in branded t-shirts. Models greeted attendees as they arrived and distributed branded shades, Summer Brew samples, and branded freeze pops to keep guests cool.

An Instaprint Booth was available to attendees who used the custom #CLAXIS hashtag when posting to their Instagram accounts. They were able to have a polaroid style print out of their post as a takeaway from the evening. 

Monitors and projections throughout the venue showcased tweets and Instragram posts from attendees using the #CLAXIS hashtag. This encouraged engagement with the hashtag for all to see.