Agency: COMPLEX | Client: Coors Light AXIS | New Orleans | August 2014
Role: Creative Director, Event Designer, Producer, Vendor & Talent Liaison, Branding, Promotions, Budgeting & FinanceOn Thursday, August 14th 2014, Big Sean and Curren$y took it down south to New Orleans, LA. In the first show of the Coors Light AXIS Summer Series, the event transformed the Old U.S. Mint, one of the city's longest standing landmarks, into a premium concert experience for fans and influencers alike. Guests enjoyed performances by Big Sean and Curren$y set against the historical backdrop of New Orleans' French Quarter. 750 attendees enjoyed the activations and a special DJ performance by Mannie Fresh.