Agency: Refinery29 Client: Magnum Ice Cream, Soho Pop Up June 2016
Role: Sr. Experiential Production Manager, Event Styling, Collaborator on Strategy & Design Ideation, Talent Booking & Liaison, Vendor Management, Budget & Finance
To trumpet the arrival of Magnum’s pop up store in SoHo NYC, Refinery29 created “The Art of Magnum”, an intimate and interactive experience centered around Magnum's dipping bar and luxurious chocolate ice cream bars.
Hosted by model/actress Jamie Chung and with a DJ set by Alexandra Richards, the VIP event on Thursday, June 9th boasted an impressive and diverse guest list of 250 of NYC's hip and trendy crowd. Influencers across the art and style scene visited the custom dipping bar to create their own decadent ice cream bars and interacted with the Art of Magnum GIF booth.
Highly shareable art-inspired installations premiered at the event and will continue to place Magnum’s ice cream bar at the forefront as the hero throughout the life of the pop up.
Art Director: Emily Ritter | Fabrication: 11th Street Workshop | Photography: George Zervoudis