Agency: Refinery29
Project: SXSW School of Self Expression
Client: Fossil Q
March 2016
Role: Sr. Experiential Production Manager, Collaborator on Strategy, Ideation & Design, Talent Booking & Liaison, Vendor Management, Product Management, Travel, Budget & Finance
During SXSW Interactive, Refinery29 and Neiman Marcus welcomed VIP’s, celebrities, influencers, tastemakers and consumers to the School Of Self Expression. Inside these walls, we encouraged guests to raise their voices, break the rules, and live outside the lines.
Located in the beating heart of Austin, we launched the experience with a party hosted by Kate Bosworth followed by two days open to the public where nearly 3,000 guests attended. At the School of Self Expression, we curated a unique programming calendar of interactive masterclass crash courses in creativity, technology and style led by a diverse range of cutting-edge talent including Chuck Grant, Cleo Wade and Wynter Gordon.
Executive Creative Director: Piera Gelardi | Creative Director: Albie Hueston | Co-Producers: Caroline Biggar, Richard Muske | Production Coordinators: Lily Amaro & Amanda Murray | Art Direction, Design, & Strategy: The Gathery | Production Design: Emily Kowzan Ritter | Fabrication: 11th Street Workshop | Photographer: Bonnie Burke