Client: SAKS NYFW
Agency: Focus Group
Role: Creative Producer
I was brought on by Focus Group and SAKS to produce, design and execute their NYFW kick-off soiree.
“The space, set high above Saks’ Fifth Avenue flagship, was transformed with whimsical touches: a leopard-print pool table, a retro photo booth buzzing with flashes, and dancers styled in looks directly inspired by Saks’ Fall campaign, giving guests a first glimpse at the retailer’s seasonal fashion forecast. The atmosphere was chic yet playful, with guests balancing Champagne glasses as they tested out the pool table or posed for candid snaps in the booth.
Disco Lines capped off the night with a performance that had the intimate crowd dancing shoulder to shoulder .
It was a party that captured New York’s balance of sophistication and fun, a reminder that Saks remains a cultural cornerstone as much as a fashion destination.” – GRAZIA